Joseph is a veteran of sales, marketing and promotion. Television, Satellite Programming, Newspaper Ad sales, and Recreation and Tourism marketing. In all these professions, writing has been the basis for the development of marketing, advertising and sales campaigns. Slogans, storyboards, on-air promo spots, advertiser spots, radio ads, print ads, billboard copy, sales presentations, copy for videos, social media posts and blogs. They all begin with an idea, a written word. Words that communicate in a clear, precise and direct manner to create meaningful mental images that move or motivate people. That is writing.

Diana created one of the first online shopping malls, and continues to create and develop websites that sell, promote and motivate. She was on the ground floor of the cable business, and has marketing companies including restaurant groups, hotel and lodging companies, and Timeshare Companies. She is the author of hundreds of articles on motivation, mindfulness, exercise, online sales and marketing, social media and consumer marketing and advertising.